Google Cracks Down on Back Button Hijacking

Google is taking a firm stance against back button hijacking, a practice that disrupts user expectations by preventing the back button from functioning as intended. This deceptive tactic can deter users from exploring new websites due to a negative experience. Google isn't introducing a new rule but will enforce its existing malicious practices policy more rigorously starting June 15, 2026. Websites engaging in this behavior risk facing automated or manual anti-spam actions, potentially lowering their search rankings significantly. This is a critical issue for sites dependent on search traffic. Google has given a two-month notice for sites to rectify this, whether the hijacking is intentional or a byproduct of third-party tools. The ultimatum is clear: fix the issue or face the consequences.